Justine (left) and Katie (right) were featured in Forbes
This LA-based startup is set on building what they like to call the “Green Sephora”. Love Goodly is taking the Birchbox model of a box plus e-commerce and adding a wellness spin to it.
With Hollywood celebrities like Gwyneth Paltrow and Jessica Alba putting their names behind new ingredient-conscious makeup brands, the beauty industry is waking up to clean living, a notion that had been limited to the food industry and farm-to-table campaigns. In fact, this week, H&M just announced its own “conscious” beauty line.
To see the full article, click here!
Yellow with envy? Don’t be, you can get a Plus Ultra Hello Gorgeous toothbrush of your very own in our shop!
Do you love hearing stories about empowered women starting their own businesses with the aim of doing good for the planet and other people? How about stories of how an enterprising college student put in the work and emerged a few years later with a thriving startup?
Something tells me you’re into all of the above, in which case you absolutely have to see our interview with Christina Ramirez, the founder of Plus Ultra toothbrushes (one of which was featured in our Holiday edition box!) Follow the jump to learn more about Plus Ultra and the initiative to reduce plastic pollution in our oceans and elsewhere.
LOVE GOODLY Editorial Director Rachel Sarnoff interviews Christina Ramirez, the Founder and CEO of Plus Ultra.
You can green up your wardrobe gorgeously, no Fashion Police necessary! Photo from whowhatwear.com
We all want to avoid fast fashion, in which underpaid workers in third-world countries provide western consumers with cheap and disposable goods. After all, the textile industry is the world’s second largest water polluter, after agriculture! Here’s how to shop better.
Many plants can be turned into alternative fabrics. Basically, you take the fibers of the plant, shred them into a pulp, and then turn that pulp into fibers—which are then woven into fabric. The benefit is that cultivating these fiber-producing plants is good for the planet: For example, bamboo grows extremely rapidly, reduces CO2 levels, generates 35% more oxygen than trees, uses 1/3 less water and requires no pesticides to produce.
But the trick is in determining how that magic takes place. If it’s a chemical process—such as what’s typically used to transform bamboo into so-called “eco-friendly rayon”—then the most sustainable way to go about it is through a closed-loop system, which means that the solvents (and water) are continually recycled. Tencel, which is derived from eucalyptus trees, is a great example of this process. Mechanical processing, by which many USDA Certified Organic companies process linen, bamboo and hemp, also creates alternative fabrics for eco friendly fashion–without chemicals.
Fair Trade is the business practice of sustainably manufacturing goods in economically disadvantaged areas in order to alleviate poverty and reduce inequality. According to Fair Trade USA, these projects now help 1.2 million workers and their families in 70 countries.
Local fashion and accessories are fair trade made in your community and employ local workers; with less energy devoted to transport, they are also more environmentally friendly.
Low-impact dyed means the color of the fabric used in a garment is achieved with fewer, less environmentally damaging chemicals and less water.
Organic means the garment or accessory is manufactured without pesticides, insecticides or other synthetic chemicals. For a great example, check out our Organic Infinity Scarf!
RECYCLED & UPCYCLED
By consignment or thrift shopping, recycled clothes stay out of the landfill by being passed from consumer to consumer. And clothing recycling has a serious impact: On average, we 160 million American women spend $60 each month on clothes, while dumping six pounds of textile waste into the landfill.
Upcycled fashion converts waste into something of higher value, like plastic bags woven into handbags. Upcycled products can be—but aren’t necessarily—vegan, organic, low-impact dyed and fair trade.
Vegan products contain no animal materials, like leather, wool, down, fur or silk—although for some vegans, ahimsa or “peace” silk is acceptable. However, vegan products aren’t necessarily organic, low-impact dyed or fair trade. The Deux Lux line on our site is a prime example of vegan leather alternatives that are fashionable and fun!
AT LOVE GOODLY, we prefer vegan and organic products. We also believe in “voting with your dollars,” which basically means that you show your support for more sustainable production by buying it.
We’ll make sure you know what is behind all the tricky terminology! Photo from Harvey Prince.
Read more and let’s go over what some common terms really entail.
100 PERCENT ORGANIC means that every single ingredient in the product is organically grown: No pesticides, antibiotics, chemical fertilizers, bio-engineered, synthetic growth hormones, GMOs or irradiated ingredients.
Certified GMO-FREE is self-explanatory. And here’s why we’re concerned with the alternatives: Genetically engineered foods (also known as genetically modified organisms or GMO foods; it’s basically two ways of saying the same thing) begin as plants that have had their DNA changed in a laboratory—most of these changes involve making the plants better able to tolerate high doses of pesticides, herbicides and insecticides. The two most common genetic modifications are herbicide tolerance to protect the plants when the farmer sprays chemicals to kill weeds, and a soil bacteria gene that gives plants the ability to produce their own insecticides. Today, most of the foods on our supermarket shelves today have been genetically engineered: corn (85 percent), soy (91 percent), sugar beets (95 percent) and cotton (88 percent). But you wouldn’t know it from the label: In the United States (unlike 49 other countries) genetically engineered ingredients are not required to be disclosed on food labels—unless the product has been certified as “GMO-free,” or USDA Certified Organic, which is naturally free of GMOs.
But we digress…
CERTIFIED ORGANIC products contain at least 95 percent organically grown ingredients. ECO CERT also contain at least 95 percent, as certified by an independent European agency, not the USDA.
If animal welfare is important to you, look for the CRUELTY FREE label, which means the product was made without animal testing. VEGAN products are not animal tested and contain no animal ingredients such as honey or milk, but they aren’t necessarily environmentally sustainable.
Sadly, NATURAL is totally unregulated: It can mean that a product contains plant-derived ingredients and is cruelty- and preservative-free, but because natural is simply a descriptive, it could also mean the manufacturer just threw it on the label to make a sale.
At LOVE GOODLY, we prefer vegan and organic products. We also believe in “voting with your dollars,” which basically means that you show your support for more sustainable production by buying it.
This gorgeous line of vegan bags is crafted from soft and supple high-quality materials and styled in perfect proportions. We picked three perfect black bags to add to your wardrobe.
The cotton-lined Downtown Striped Tote is roomy enough to fit a laptop, but sleek enough to take to dinner.
Accented with a gold chain strap, the NYC Shoulder Bag shows off Deux Lux’s signature quilting and amps up any outfit.
Finally, the quilted NYC Weekender—named one of Oprah’s favorite things this year—is travel-ready perfection.
The beauty spread from our Eco Beauty Brunch at our Los Angeles Headquarters! Featuring Lippy Girl Makeup, RMS Beauty, and Kindri Beauty Oil
With all the conversation about parabens and petrochemicals, you may wonder what, exactly, the United States regulates, when it comes to cosmetics and beauty products? Not much. That’s how we get formaldehyde in hair straighteners, lead in lipstick and mercury in mascara. LOVE GOODLY’s subscription boxes and online shop can help you discover new brands by doing the difficult curation work for you, but when you’re in a pinch, read on for our tips about going green this new year.
Currently, the FDA restricts less than a dozen ingredients from product manufacturing, compared to the European Union, which has outright banned more than a thousand. Which means that if you’re making a cosmetic for the proverbial American woman, you can put pretty much anything you want into it: The FDA doesn’t require companies to test products or ingredients for safety, nor does it review products or ingredients before they go on sale.
According to the Environmental Working Group, which produces the Skin Deep Database, “More than 500 products sold in the United States contain ingredients that are banned in Japan, Canada or the European Union.”
The cosmetics industry argues that small amounts of toxic ingredients can’t hurt you. But the industry isn’t required to study how the 168 ingredients in the average woman’s 12 daily beauty product applications—or 85 ingredients for men, and 61 for children—interact with each other. You breathe them, you eat them when they’re put on your lips, and they’re absorbed by your skin. What happens when they’re inside your body? Nobody really knows, for sure. The problem gets even bigger when you realize that beauty products don’t just stop at our skin: They wash down the drain, into the water system and up the food chain.
Natural beauty brands have also been criticized as hard to find or expensive. But today, you don’t have to spend a fortune or drive for miles—you can buy natural beauty at supermarkets, drug stores, and online (like at LOVE GOODLY). Given that these natural beauty products typically perform as well as, or better than, their conventional counterparts, maybe it’s time you greened your beauty routine.
But before you overhaul your makeup bag, remember that just because it says “natural” on the label, that doesn’t mean it’s chemical free. Until natural beauty gets better regulated, you still need to do a little bit of homework to make sure your products are safe—by your standards.
For a quick fix, look for USDA Certified Organic and/or EcoCert on labels, which means the product is government certified as containing at least 95 percent food-grade organic ingredients—zero chemicals or synthetics in its manufacturing or ingredients—in America and Europe, respectively. That’s truly natural beauty.
The editor-in-chief of Naked Food Magazine, Margarita Restrepo, truly walks the talk. Now available in more than a thousand stores in the United States and Canada, and influencing hundreds of thousands of readers each year, Margarita founded Naked Food Magazine as part of a public movement—inspired by a very personal tragedy. She shared her story with LOVE GOODLY in this exclusive interview from her home in Rome.
ell us about Naked Food Magazine and what you do.
Naked Food is a worldwide initiative that proposes the switch from the Standard American Diet (SAD) to the New Authentic, Kind and Enlightened Diet (NAKED). It is a beautiful and entertaining science-based publication that supports the low fat, whole food, plant-based nutrition approach to prevent and reverse common chronic diseases such as diabetes, Alzheimer’s, heart disease, and cancer.
What was your inspiration for founding it?
The magazine was founded a year after I lost my boyfriend to a Glioblastoma Multiforme, a rare type of brain cancer. The experience taught me plenty, both good and bad. On the bad side, I learned that our current system is quite a tangled web.
The health care system depends on doctors to prescribe drugs made by pharmaceutical companies. Pharmaceutical companies train doctors to prescribe drugs to both the sick and the healthy. Doctors are not trained in nutrition so they don’t teach us prevention through diet.
I used to eat what I thought was a healthy diet, though closer to the western diet, but I had health issues. Every time I would ask a doctor what I could do to help or reverse my conditions, they would tell me to “Do everything in moderation.” After I was diagnosed with cysts in my breasts and the doctor gave me that line, I smiled and said, “If I get cancer, will it be moderate too?” He didn’t know what to say. I guess I was smiling because at that point I already knew about the power of plants, and I was starting my journey to health, so regardless of what he could have said, I already had the answer.
On the good side, I learned that food has everything to do with our health and our perspective about pretty much everything. I say everything because once we know where our food comes and how it is made or grown, we have the choice to become sustainable, kind, and even a bit enlightened.
I also learned that the human spirit is the biggest treasure we have. My boyfriend wanted to change the world while his body kept giving up. That changed my life. I promised I would do my best to create the same life change he inspired in me.
In terms of creating a non-toxic life, how do you walk the talk?
I am proud to lead my own NAKED movement. People tend to raise their eyebrows when I say that naked relates to food—I am always clothed, in case someone is wondering.
The basics are always organic, local, whole, and plant-based. I also buy organic and plant-based beauty products. I can eat out, but I would rather eat food that I make at home. I’m also very conscious about the things that I bring to my house, and I recycle and reuse everything I possibly can. I feed my dog a plant-based diet as well, and she is thriving.
I live the life that I want to live because I believe in its greatness: one that doesn’t harm others, one that heals, one that breaths respect and power, and one that is pure and in harmony with nature.
What’s the most challenging part?
Eating well while traveling can definitely be challenging, so I try to stock up on fruit and nuts most of the time. They are great snacks. I tend to eat a lot, but I don’t like small meals, so when traveling I also choose basic pasta dishes like tomato-basil. I also choose sides a lot: beans, potatoes, rice, salads, or grilled vegetables. Three or four of these make a meal for me.
The holidays are coming—how do you stay healthy?
The holidays are great but there is definitely a lot I wouldn’t want to eat. It’s a good idea not to leave the house starving. I make a smoothie, or grab a quick snack an hour before or while I get ready. I also like preparing my own dishes, desserts, and snacks, and I usually bring one wherever I go. If there aren’t many things for me to eat, I just eat what I brought! I stay away from unhealthy foods and compensate during the other meals of the day to get my healthy balance back.
Can you share your favorite quick nutritional pick-me-up?
Fruit is usually my go-to snack. I don’t think I could live without bananas! Even when I don’t have access to organic produce, fruit it is always my first go-to choice. If I am at home or in a place where smoothies are available, that’s my next best thing. Last but not least, I love legumes. When available, I choose peas, beans, or chickpeas and eat them with a bit of quinoa or rice. Lentil soup is probably my most favorite and fabulous pick-me-up.
What’s your favorite eco destination?
It warms my heart to be among nature so it’s hard to narrow it down to one. There is nothing like being a part of nature and letting it be, so my favorite eco-destinations would be the ones that human hands have not conquered. The Lost City in Colombia’s Sierra Nevada is an example of it, and is absolutely gorgeous. I also enjoy the mountains as much as I enjoy the sea.
I love plants and animals and am mesmerized by seeing how they work, how they react, how they eat, and how they grow. I remember doing that since I was little. I am a very sensitive person, and I cry easily. These things make me feel closer to the true essence of life, what really matters, and the reason we are all here. Nature is perfection.
I travel often, so I try to build my own little eco-home around me. I gather discarded pallets or produce baskets and I use them in the kitchen for storage or as home decor. They actually look fabulous. I also plant my own herbs and some veggies, even if I am in a place for only a few months. I believe we can all make our own little sustainable world around us. For me, it’s a joy to do it.
Best eco tip you ever received—and from whom?
I’m not sure if it falls under ecological, but one of the best things I’ve learned has come from kindred spirit and sustainability expert, Michele Lastella. He says that aiming to achieve sustainability as we know it is not possible if we are not sustainable humans ourselves. Being a sustainable human is a choice and starts from within: from the love and kindness we spread around us, the way we treat others, and the small things we do to be better.
The point is that we will not be able to aid the planet and whatever threatens the species, the air, the oceans, the water sources, or the soil if we do not start with protecting and changing ourselves, and the space that surrounds us. Very wise and very true.
What’s your best advice for startups like LOVE GOODLY?
The best advice I can give is to be true to what you love, and love what you do. Starting something is not what’s difficult. The challenge is to keep it going and keep it true to what you envision for it. Planting seeds is easy, but we must care for them to see them grow.
I believe one of the most difficult areas of any start up is usually the start-up capital. Many people have great ideas, but from idea to execution there is a lot of work to do. The thing is, don’t get scared by that– whether you have capital or not. Just go for it and find a way to make it work. Asking for help won’t make you less of a human being… it will actually make you more human. I believe that everything we learn and go through is part of this big adventure, and trust me you will come out wiser, regardless of the outcome.
If the goal of your start-up is just the best way you can think of to make you “get rich quick”, good luck with it. You may or may not achieve financial success, but you will quit the minute it doesn’t work out anymore. What do you have to lose? The years of life you wasted doing something you didn’t want to do in the first place. If the goal of your start-up will simply make you the happiest person in the world because you know it will make a difference in people’s lives, bingo, you have a winner. I assure you, you will have the success you deserve.
Where do you see yourself and Naked Food Magazine in 10 years?
Good question. I don’t know where exactly we will be, though I hope Naked Food sees many glories on its way to greatness! We must make sure this magazine is seen in every corner of the world, so many languages and versions are definitely part of the future plans. I also want to make it a bi-monthly publication with worldwide distribution. Naked Food will be starting many initiatives, most of which I can’t reveal yet, but you will definitely know them all when the time comes.
As for me, I’m sure I’ll be striving to keep up with everything I’m trying to accomplish. No matter what I do, I know it is all in the hands of the universe, so, I’m sure I will be just fine.
Perhaps you’re new to the natural deodorant conundrum. You’ve heard about aluminum in antiperspirant and parabens in conventional deodorants. You want to get that bad stuff out from under your arms, but you’re afraid you’ll sweat through a natural deodorant and smell not-so-pretty during a heavy workout or a hot date.
Ladies, we feel you.
Read on for advice from your gal pals here at LOVE GOODLY about staying fresh as a rose (or pomegranate!) while steering clear of those harmful chemicals.
We searched high and low for the best natural deodorants on the market. Our current fave? Crystal Essence Mineral Deodorant Roll-On in Pomegranate. It controls wetness and has a crisp, delicious scent that doesn’t overpower but really works to combat stink. Ask any of your old-school natural beauty junkies and they’ll tell you: Pomegranate Crystal is the bomb.
But they’ll also tell you this: Natural deodorants just don’t control wetness as well as antiperspirants. To block it out completely, you have to coat your pores with potentially carcinogenic chemicals. With natural deodorants, you need to re-apply every few hours to keep things fresh.
And it helps to remember that sweating proves your body is detoxifying properly. That’s a good thing!
Do you want to see what the buzz is about? Find us at http://lovegoodly.com
Let’s kick off our new year by feeling like teenagers again! Between us girls, we have an exclusive interview with the Celebrity Nail Artist for LVX Nail Lacquer that is the stuff of sleepover squeals – pre-cucumber eye masks and post-pillow fight.
And no sleepover is complete without a good sharing of secrets, so be sure to peep our exclusive LOVE GOODLY collaboration color with LVX at the end of the interview! Trust us, it will be true love at first sight.