Forbes Magazine talks LOVE GOODLY!

Justine (left) and Katie (right) were featured in Forbes

This LA-based startup is set on building what they like to call the “Green Sephora”. Love Goodly is taking the Birchbox model of a box plus e-commerce and adding a wellness spin to it.

With Hollywood celebrities like Gwyneth Paltrow and Jessica Alba putting their names behind new ingredient-conscious makeup brands, the beauty industry is waking up to clean living, a notion that had been limited to the food industry and farm-to-table campaigns. In fact, this week, H&M just announced its own “conscious” beauty line.

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