“After nine years in New York City — and beauty editorial gigs at a magazine and website under my belt — I packed up and moved to the West (best) Coast to launch my own brand, RandomActsOfLipstick.com. In my “free” time I love to explore the city by way of paddle board, hiking, biking, and sitting in hours of traffic (just kidding, I don’t actually enjoy the latter but it’s certainly a right of passage for Los Angeles!). I never leave home without the perfect red lipstick and SPF 30+,” Alexis Farah
Find out more about the powerhouse behind RandomActsofLipstick.com after the jump!
My passion project — and hopefully my full-time job one day — is my spanking new site, RandomActsOfLipstick.com. On the website I curate content that combines beauty + giving back and even have a shopping experience for users to help support a cause close to my heart, New Alternatives for Children (http://nackidscan.org/home/index.php), while also scoring an adorable classic-meets-glam tote with the RAOL logo.
Because I’ve been in the beauty industry for so long (and am still stimulated by it 10 years later…), I knew I wanted to start my own beauty-related company. The challenge was how to differentiate it from everything else that was out there. A friend suggested I narrow down the topics that moved me the most, which lead me to focus on beauty brands and influencers who also have a socially conscious mission (like you, Love Goodly!). I’ve spent much of my life supporting nonprofits in both New York and Los Angeles so fusing the two into one online destination made perfect sense.
[One of Alexis’s LOVE GOODLY faves? S.W. Basics gentle, non-drying cleanser that contains no alcohol. Next to cleaning your face with water, this is as simple as it gets! Cleanser, $22.00]
Daybreaker dance parties (http://www.daybreaker.com), which have recently landed in LA. They’re basically 6 am yoga classes followed by sober dance parties that take place during the week. They’ve gotten some pretty decent DJs too! I’ve been several times with my friend Alexis Wolfer of TheBeautyBean.com and we agree that it’s one of the best (and most energizing) ways to start the day.
[Be stylish and make a statement at those Daybreak Dance Parties in this limited edition Vaute Couture tank designed exclusively for LOVE GOODLY. The best part? 100% of the proceeds go to our partners at Farm Sanctuary! Special Edition Tank, $29.95]
I love tea. I think I was probably British in a past life …
[One of Alexis’s favorite teas: Pukka Vanilla Chai Tea, $6.95]