Monthly Archives: August 2016

Guest Editor: Renata of Lipstick Angels

LOVE GOODLY is honored to introduce guest editor Renata Helfman, formerly a celebrity makeup artist and natural products advocate, who started the nonprofit Lipstick Angels in 2012 to use the power of beauty to transform and heal. She has made it her mission to bring beauty, compassion and human touch to cancer patients.

With the help of professional makeup artist volunteers, Lipstick Angels provides complimentary beauty services using with nontoxic beauty products to patients receiving chemotherapy at three different LA-area hospitals, including Cedars-Sinai Medical Center in LA.

Why did you start Lipstick Angels?

I saw a need that was not being addressed and I knew in my heart that it would be my life’s journey to fulfill it.

What is your mission?

 To restore dignity and hope to those fighting cancer.

What is it like working with women who are going through cancer treatment?

It really puts everything in perspective. It is truly amazing to witness the immediate happiness, hope and beauty you create when you connect with a patient who is so grateful. 

What is the most inspiring part of your job / nonprofit?

 Our volunteers inspire me every single day. To make a commitment to be of service and show up rain or shine is something I respect more than anything.

 What was the most challenging thing about starting your nonprofit?

 Raising the funds to support our work was the most difficult aspect of starting our non-profit, but I soon learned that being confident in yourself and your mission is conveyed to others who share your vision and they, in turn, contribute financially.

 What advice do you have for other wanting to promote a cause or make a difference? 

 Believing in your cause and having the passion to persevere against all odds, is an absolute necessity. Having a fire in your belly is a true gift .

 What is the best advice you’ve ever received?

 There are NO dumb questions.

 Name 3 people you admire or are your heroes and why?

 1. Dan Pollota– He wrote a Ted talk ­­called “the way we think of charity is dead wrong” He is challenging and informing the world that our understanding of charity is the very thing that is holding it back from making a difference. It is the underbelly of how I think, love, communicate and direct Lipstick Angels – it is a MUST SEE.

 2. My grandmother – A survivor in every sense of the word. Not only did she beat cancer several times but she was also a Holocaust survivor. I remember taking her to her radiation appointments; she would look impeccable and apply a fresh coat of lipstick in the car right before we entered the hospital. That always stuck with me, now I see why.

 3. Angelina Jolie – I am constantly in awe of this brave beautiful woman. It is clear that Angelina walks the walk and gets her hands dirty in all that she conquers. An educator, humanitarian and mother to so many. In world where a celebrity can have a voice that is impactful, she certainly uses it.

How do you stay balanced in your life?

This is an ongoing struggle for sure but I have found these 5 things work for me.

– turn off all devices at a reasonable hour

– read a fantastic book

– exercise

– laugh

– love


Guest Editor: CEO of Elevate My Brand, Laurel Mintz!

lauren mintz blog mainWhat do you do?

Elevate my Brand (EMB) is a creative marketing agency dedicated to elevating brands and companies globally.

What’s the best part about your job?

We love being able to work with a diverse group of clients in a variety of industries. It means we have to stay current on marketing trends in multiple verticals which means we are always learning and growing.

[Mintz is a jewelry girl and loves this statement arrow necklace from Christy Robinson.]

What’s the most challenging aspect of your job?

Quantifying marketing results is not always a 1 to 1. We do a good job of defining KPIs and other success metrics for our clients but it’s always a challenge to manage client expectations. The truth is there is no magic bullet to marketing. It takes time, effort and money to break through the marketing noise.

What’s the most under-rated thing about LA?

People think LA is all about Hollywood when really it’s a small portion of the overall community.  I think LA gets a bad rap for being superficial and shallow.  The truth is we have a ton of amazing cultural experiences here from museums and underground music and art to some of the best restaurants in the world.  We just happen to look better doing it.

What animal would you use to describe yourself?

I would say I’m a King Charles Spaniel which is a purebred dog. Being in the canine family, I love fiercely and am super loyal but am definitely a bit of a princess and need pampering. I’m also like a dog with a bone when I want to accomplish something.

Where did you go to college?

Undergrad UCSB law school and business school at Rutgers

Name one thing did you learn from your last job (or college or career)?

My last job was running our family retail business. It taught me that I was a business owner and not a cog in someone else’s wheel

What is the country you most want to visit?

We didn’t get to have an official honeymoon but were supposed to go to Fiji so that’s top of my travel list right now.

[A girly reminder to always shoot for the stars, Mintz loves these earrings from Latin Posh created exclusively for LOVE GOODLY!]

What is your favorite movie?

I’m a big fan of anything with Patrick Dempsy and I’m a big 80’s fan so Can’t Buy Me Love or Loverboy…I’m a romantic.

What’s your favorite restaurant?

I’m a huge fan of Chef Josef Centeno and any of his restaurants. My classic favorite of his is Baco Mercat downtown LA

What do you have for breakfast?

I usually make a frittata over the weekend so I can grab and go in the mornings with a little hot sauce.  And coffee coffee coffee of course!

[We all have that one scent that we absolutely love, Laurel swears by this exclusive scent from Cellar Door found only on LOVE GOODLY’s website!]

What’s one beauty tip you can share?

I’ve done a lot of media and I have an incredible makeup artist Phoebe Dawson. I recently had her come to my house and teach a master makeup class. She taught us all kinds of secrets so I would definitely suggest taking a makeup class so you can see what you’re personally doing right and wrong.  The best tip she offered was to use a beauty blender to make your makeup set and last longer.

Favorite drink?

I’m obsessed with Health Aid Kombucha and Bai Beverages at the moment. But on the alcohol side I’m a champagne or gin and tonic girl.

Favorite dessert?

I’m a red velvet girl…really anything with cream cheese frosting.

One tip to women entrepreneurs?

The tide is changing and there are so many organizations that are focusing on female entrepreneurs like EY’s Winning Women.  Find those organizations and get involved so that together we can break down the good old boy’s club.  Your network is everything!

Behind the Brand: Little Barn Apothecary

What’s non-toxic, uncomplicated and absolutely beautiful? Everything that Little Barn Apothecary makes!

We got together with our friends, the founders of Little Barn Apothecary, Joshua Morgan and Brad Scoggins, for a LOVE GOODLY exclusive interview, and learn more about them. Find out how they took the complicated out of your beauty routine!

What inspired you to start Little Barn Apothecary

We both have a passion for all things natural and organic, and we enjoy the simple things in life. Prior to founding Little Barn Apothecary, Joshua worked as an executive for 16 years in the luxury beauty and spa industry in New York and Chicago. Born to two entrepreneur parents in a Southern farming community, Brad has always been passionate about the healing power of nature. He previously worked in marketing, hospitality, and brand management. Our interest in a holistic lifestyle led us to create a line of products that were uncomplicated, simple, and beautiful that people could enjoy without any fillers or toxic chemicals.

How does social good factor into your company’s mission? 

Chemical-laden skincare is everywhere today, and we wanted to create simple, organic formulas that were 100% safe, while leveraging the benefits and healing properties of herbs and botanicals. We also make each product label from TerraSkin – a tree-free, water-free material of rock and non-toxic resins that will eventually biodegrade under normal temperature, UV light and moisture conditions.

What advice do you have for other entrepreneurs?

When you start your own company, it becomes your whole life, especially during those first years. Look for a need in the marketplace, and focus on something you truly love. You’ll be better at your job and more excited about putting in the long hours.

Why did you choose to partner with LOVE GOODLY? 

We appreciate that LOVE GOODLY is thoughtful about who they partner with and the products they curate. We’re excited to partner with a like-minded company committed to featuring items that are nontoxic and cruelty-free.

What one word best describes your company?


What is the most challenging thing about your job?

Sometimes an idea doesn’t translate as seamlessly to an actual finished product. For example, certain fragrance profiles might work in oil form, but the fragrance changes when we use it in candle form, because of the chemistry that happens during the burning process. That’s why we spend lots of time exploring and testing!