Category Archives: Press

Inc. talks to LOVE GOODLY Co-Founders

“Toxin Free Treats: Cleaning Up the Beauty Game”


“‘I’ve been a long time fan and friend of Justine Lassoff who has a history of successful exits in the LA market, specifically in the eco/beauty/wellness space. Her most recent on-trend undertaking, LOVE GOODLY, with business partner Katie Bogue Miller is making women sit up and take notice of what’s in the products they put on their bodies every single day.

I must admit, I still use Bath & Body Works (I’m a cucumber melon fiend), but after sitting down with this dynamic duo, I think it’s time to clean house and clean up my beauty game.'”

To read the interview with co-founders Justine Lassoff and Katie Bogue Miller, click here!

Angeleno Magazine – The Founders Of LOVE GOODLY Named One Of Today’s Leading Enterpreneurs

Katie Bogue Miller and Justine Lassoff adore all their Love Goodly products, but Hurraw lip balm and Kindri organic beauty oil are their favorites.

With the CLEAN BEAUTY BOOM here to stay, LOVE GOODLY Founders Katie Bogue Miller & Justine Lassoff are making it easier than ever for women to discover toxin-free, cruelty-free products they can count on. Check out their modern “BEAUTY QUEENS” story in Angeleno Modern Luxury.


The planet is a prettier place, thanks to Katie Bogue Miller and Justine Lassoff, co-founders of L.A.-based Love Goodly, a subscription service that delivers a package of curated conscious beauty and wellness products to your door every other month. “We’re really passionate about helping people discover brands that are better for you and better for the environment,” says Bogue Miller, a Fashion Institute of Design & Merchandising alum and founder of four previous startups. Every box ($28 each, $30 to non-subscribers) features five to seven products—also available individually on the website—that meet 12 criteria, including cruelty-free, nontoxic, non-GMO and fair trade. “We’re extremely selective and have a strict vetting policy,” adds Lassoff, a Stanford grad and 15-year marketing veteran. The company’s mission is to find sustainable replacements for mainstream products, which “uphold our values and are also amazing and superdeluxe,” says Bogue Miller. In addition, Love Goodly gives back by partnering with charities. This year, 5 percent of every purchase is being donated to Farm Sanctuary and Cure Cervical Cancer. The concept prompted angel investor and Machinima chairman Allen DeBevoise to fund the company, which launched last fall. Followers include Alicia Silverstone, Molly Sims and Camilla Belle. “We’re really about creating a strong community behind what we’re doing and sharing how important it is to use nontoxic products,” says Lassoff. In partnership with Durrah Jewellery, the company has designed a rose-gold anniversary necklace featuring the signature Love Goodly heart. Made of recycled base metals, it will be available in August/September boxes.

MIND BODY GREEN – The Founders Of LOVE GOODLY Share Their Natural Beauty Routines

As founders of LOVE GOODLY, a subscription box service and online shop, Katie Bogue Miller and Justine Lassoff research and vet new eco, cruelty-free beauty and personal care products. Here’s what these busy Los Angeles–based moms use in their typical daily routines when they are not trying out new brands.


 “My beauty routine includes eating healthy by following a plant-based diet, drinking water with lemon daily, playing with my son and dog, and trying to get as much exercise as possible. I go for hikes on the weekend and to the gym on Fridays.” Justine

To read more about our co-founder’s beauty routines, check out her feature here!

Well + Good With Alicia Silverstone And LOVE GOODLY

Alicia Silverstone
Actress, author of The Kind Diet and The Kind Mamablogger and curator of Love Goodly‘s April/May vegan beauty box benefiting Farm Sanctuary talks to Well + Good about her morning routine.

 “For everyday, I don’t need makeup to feel fresh—thanks to the best beauty trick of all: eating plants! On top of my Kind Diet foundation, there are a couple products I enjoy using. I love a face serum, particularly the Deep Hydrating Serum by Josh Rosebrook and the Balancing Serum by Qet Botanicals. For my hair, Kooshoo’s organic hair ties are my go-to, and if I’m in need of mascara, I’ll go with Zao Volumizing Mascara. Both of these are part of my Love Goodly box benefiting Farm Sanctuary.”

To read more about Alicia’s routine, check out her feature here!

Fox News Magazine – Alicia Silverstone Reveals Green Beauty Secrets For Glowing, Ageless Skin

When it comes to natural beauty, Alicia Silverstone is anything but clueless.

The 39-year-old actress and New York Times best-selling author, who won hearts everywhere as the quintessential ’90s blonde, has since become a passionate advocate of veganism, which she insists is the secret to her seemingly ageless glow. So just in time for the spring, Silverstone has teamed up with LOVE GOODLY, a subscription box service offering luxurious cruelty-free and vegan products. In fact, Silverstone is curating their April/May box, and a portion of the proceeds will benefit the nonprofitFarm Sanctuary’s work to protect farm animals and promote compassionate vegan living.


To read more about Alicia’s beauty routines, check out her feature here!

PRESS RELEASE: Alicia Silverstone Guest Curates For Earth Day



LOVE GOODLYthe expertly researched and curated subscription box service and e-commerce shop for discovering the best luxury, 100% nontoxic, cruelty free and vegan products for your lifestyle, has partnered with Alicia Silverstone, actress, NY Times best-selling author, health advocate, to guest curate their April/May box, with a retail value of over $110, to celebrate Earth Day,April 22nd! A portion of all proceeds will benefit the nonprofit Farm Sanctuary’s work to protect farm animals from cruelty, inspire change in the way society views and treats farm animals, and promote compassionate vegan living.

“I’m delighted to collaborate with the leading vegan, 100% nontoxic subscription box LOVE GOODLY!  I am guest curating this special Earth Month (April/May) box supporting Farm Sanctuary whom I love and have worked with for 20 years. The products I selected are truly great!  These are some of my faves, and all uphold my standards of being vegan, cruelty free and earth conscious,” said Alicia Silverstone.

By switching to a plant-based, vegan lifestyle, did you know that we can reduce our food-related carbon footprint by 60%, saving 1.5 tons of carbon dioxide from entering the atmosphere each year? Raising animals for food generates more greenhouse gases than all cars and trucks in the world combined!  

With the help of LOVE GOODLY and favorites from Alicia, discover the best products for a more eco lifestyle -from beauty and skincare, to snacks and style accessories- that are both good for you and the environment.

Here’s a sneak peek into the April/May LOVE GOODLY box, curated with love by Alicia Silverstone: 

  • mykind B12 Vitamin Spray, Value $16.95 – created by Alicia Silverstone in collaboration with Garden of Life. This all vegan, 100% certified USDA organic, Non-GMO project verified raspberry mouth spray promotes concentration, energy and the formation of healthy blood cells. It is also gluten free and there are no synthetic binders or fillers. It is made from real food.
  • ZAO Organic Makeup, Organic Volume Mascara, Value $35
  • OSEA, Atmosphere Protection Cream, Value $48
  • And more surprises!

“Katie and I developed LOVE GOODLY, with a simple idea — vote with your wallet for conscious brands, so it was a natural fit to align with Alicia who is a leader in the kind movement,” said cofounder Justine Lassoff.

The April/May Box costs $39.95, with a retail value of over $110. You may also opt for a 6 month subscription ($99, 3 boxes) or annual subscription ($198, 6 boxes) to receive a surprise at your doorstep every other month. 


Launched August 2015LOVE GOODLY is the expertly researched and curated subscription box service and e-commerce shop for discovering the best luxury, 100% non-toxic, cruelty free, non-gmo, and vegan products for your lifestyle – beauty, wellness, skincare and snacks – including exclusive products.  Products are full-size with organic boxes, and every product gives back to a Cause Partner.  


Destin Judy
remarq | office: 310.479.2211 | cell: 859.913.6983 | [email protected]




Vegan Cupid has arrived!

The Birchbox idea just got better with the help of LA eco entrepreneurs Katie Bogue Miller and Justine Lassoff, for the non-toxic, health conscious & sometimes vegan girl in all of us.

Co-founded by L.A. eco-entrepreneurs Katie Bogue Miller and Justine Lassoff previously of LovingEco, LOVE GOODLY ( launched in beta in August 2015 as a first of its kind expertly researched and curated bi-monthly subscription box service and e-commerce platform for discovering the best LUXURY 100% non-toxic, non-gmo, cruelty free and vegan productsfor your lifestyle.  Each box features beauty, wellness, snacks and skincare – including its own exclusively made products.  

“Katie and I developed LOVE GOODLY with a simple idea — you can vote with your wallet for more conscious brands. As advocates of nontoxic lifestyle products, giving back and shopping efficiently, we created LOVE GOODLY — putting a twist on the business of ‘feeling good’ by combining lifestyle subscription boxes and social consciousness,” said cofounder Justine Lassoff.

Already a favorite of health conscious celebs, each LOVE GOODLY box includes five to seven carefully sourced full-size, deluxe products – including EXCLUSIVE items – in a wide from companies such as Go Raw, SW Basics, Hurraw!, RMS Beauty, Dogeared Jewelry and ALOHA. Furthering the company’s mission to live a healthier life, LOVE GOODLY gives back to an annual Cause Partner with every box and product purchase, including Cure Cervical Cancer for the Feb/March Box, as well as Farm Sanctuary in 2016.

WHAT’S IN THE BOX right now & on   

To kick off Valentine’s Day and Spring with more love than ever, LOVE GOODLY’s Feb/March subscription box features many exclusive eco beauty & lifestyle products. Spoiler alert: LOVE GOODLY teamed up with couture vegan nail lacquer brand LVX to bring you True LOVE Red,”  LOVE GOODLY’s exclusive color: a perfect, timeless pure red, made in collaboration with LVX. This luxury high gloss LVX polish is formulated 7 Toxin Free without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Xylene & Parabens; and Cruelty Free and Vegan. (Think… the Chanel of vegan polish). Value $18. 

Sneak peek of LOVE GOODLY’s February/March box, featuring three LOVE GOODLY exclusives, with a total value of over $85.

LOVE GOODLY Co-Founders Katie Bogue Miller & Justine Lassoff, previously of LovingEco.

LOVE GOODLY boxes make it easy to discover the best luxurious non-toxic products & are available in various subscriptions: bimonthly ($39.95, with a current retail value at $90); 6 month subscription ($99, 3 boxes) and an annual subscription ($198, 6 boxes).  Or, just shop the hottest luxury eco products one by one at including exclusive products specially made for Love Goodly.


Consumers can opt for a bi-monthly subscription or visit to shop for their favorite exclusive products & luxury vegan favorites. No product in the LOVE GOODLY bi-monthly box is ever repeated, so it’s truly the best way to discover the best, trusted non-toxic products on the market. LOVE GOODLY carefully researches and selects its brands and labels them with 12 value icons based on their attributes, such as gluten-free and organic, so it’s easy to shop by need. Skin care and beauty products are vegan and cruelty-free and all products are reviewed to ensure they are toxin free. The company additionally selects style accessories and home products with a range of attributes from fair trade made by workers and artisans around the world by supporting fair wages to companies using more natural, organic or recycled materials.  VALUES: non-toxic, cruelty free, gluten free, vegan, charity (Cure Cervical Cancer)




Did you know that by switching to a plant-based, vegan lifestyle, we can reduce our food-related carbon footprint by 60%, saving 1.5 tons of carbon dioxide from entering the atmosphere each year*? Raising animals for food generates more greenhouse gases than all cars and trucks in the world combined**! 




Destin Judy

remarq | office: 310.479.2211 | cell: 859.913.6983 | [email protected]


Forbes Magazine talks LOVE GOODLY!

Justine (left) and Katie (right) were featured in Forbes

This LA-based startup is set on building what they like to call the “Green Sephora”. Love Goodly is taking the Birchbox model of a box plus e-commerce and adding a wellness spin to it.

With Hollywood celebrities like Gwyneth Paltrow and Jessica Alba putting their names behind new ingredient-conscious makeup brands, the beauty industry is waking up to clean living, a notion that had been limited to the food industry and farm-to-table campaigns. In fact, this week, H&M just announced its own “conscious” beauty line.

To see the full article, click here!