Tag Archives: skully smith

Behind the Brand Part 2: Kat Von D Beauty

To learn more about Kat Von D Beauty, we asked some insiders: Tara Buenrostro and Kelseyanna Fitzpatrick, two incredible vegan makeup artists who are a part of Kat Von D’s Artistry Collective. They chatted about working with Kat, Farm Sanctuary, and our June/July guest curator Skully Smith.

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Instagram kelseyannaf / Image by Kat Von D

What inspired you to go vegan?

Kelsey: The day that changed my life forever was at Circle V, a vegan festival in LA, sitting on the ground listening to Gene Bauer (Farm Sanctuary), Kat Von D and Nathan Runkle (Mercy For Animals) speak about veganism. They are such powerful and positive vegan role models. They spoke to what was in my heart and made me feel like I CAN DO THIS, for the animals, the planet, and myself. My favorite quotes that motivate me every day are from Kat “Doing our best is the least we can do” and Mercy For Animals “Do what is right. Not what is easy”.

Tara: I can list a million reasons why going vegan is the most beneficial thing you can do for yourself, animals and the planet. In the beginning, making the transition myself was not easy. I was turning a blind-eye to the truths behind animal exploitation as well as consuming animal products. When I first became vegetarian, I made that decision because of my love for animals. I was vegetarian for about 2 years and eventually started feeling guilty about dairy and leather goods. One day I finally took the plunge and gathered the courage to keep my eyes open during Earthlings, a documentary that was rumored to be graphic but would be the necessary truth I needed to convert to veganism. The reality of what animals go through for fashion, entertainment, food and scientific research and how WE, the consumer, take a life that is not ours to take is and was absolutely heartbreaking. My friend, Kat Von D told me one time that, ‘Every dollar is a vote’ that has stuck with me every time I’m put in a situation that exploits animals. I’m proud to say that those things no longer have my vote, nor hold my interest. It’s true that every “dollar” counts, because every dollar not spent on those things saves lives. People always talk about how hard it would be for them to go vegan, and I used to be able to relate to that statement. But if they could open their eyes to the truth, they would see veganism as I do: “Vegan, that sh*t’s easy!”

Recommended Documentaries: Earthlings, Forks Over Knives, Cowspiracy

 

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Tara Buenrostro / Instagram juscallmetara

What made Kat decide to reformulate the Kat Von D Beauty line to be vegan and cruelty-free?

 

Kelsey: Kat Von D Beauty has always been cruelty-free. Kat has been a passionate animal lover her whole life. She was not vegan when she started the line, but once she became vegan, she didn’t feel right producing non-vegan products. This inspired the reformulation, which Kat has worked so hard on! I agree when she says that true cruelty-free beauty is vegan.

Tara: Kat Von D Beauty was, is and has always been cruelty-free! Any and ALL Kat Von D Beauty products will never be tested on animals. The only way Kat will ever test products, is on herself! When Kat first created Kat Von D Beauty 10 years ago the line wasn’t completely vegan, nor was she. When Kat became vegan she wanted to practice what she preached and prove to the world that high quality products don’t need animal products. Even if it takes longer or costs more to find replacements, she would not stop until her line was is completely vegan. It’s inspiring to not only see Kat evolve and make changes to better the environment and save animals on a personal level, but also in her makeup line! It’s like the two are growing together. Being able to work for a brand that represents what CRUELTY-FREE is so rewarding.

We love that you support Farm Sanctuary like we do! What is it like volunteering at their sanctuaries?

 

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Image / Instagram kelseyannaf

Kelsey: I love Farm Sanctuary so much, I wish I could be there every week! The animals melt my heart. They are so sweet and the staff is so dedicated to them. We spend time playing but also work hard cleaning their barns, laying new hay, and helping rebuild the sanctuary. I learned about where each animal came from, their personalities, and the horrors of the animal agriculture industry. Although it is heartbreaking, their ability to forgive and love humans gives me the strength to stick up for them!

 

Tara: Volunteering at Farm Sanctuary was one of the most inspiring days of my life. Not just because of the animals, but because of the people who take the time out of their lives to save another. Loving these animals is so rewarding. The way these animals look at you will melt any heart.

What is your favorite vegan restaurant?

Kelsey: In my hometown, Vancouver BC, my favorite is Virtuous Pie (pizza)!

Tara: CROSSROADS in Los Angeles! Holy Mackerel! The first time Kat took me there I couldn’t believe the entire menu was vegan.  It was the best food I had ever tried. The Crossroads Impossible Burger and Kale Salad is mouth-watering and unbelievably delicious!

Three words to describe yourself.

Tara: Compassionate, Hard Working, Creative

How do you stay balanced in your life?

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Image / Instagram kelseyannaf

Kelsey: I wouldn’t say I have a particularly balanced life, but, I try to stay focused on what is really important to me, instead of forced obligations. I give myself breaks, and try to make time for a few people I love.

Tara: My husband, my dog, and COFFEE keep my feet on the ground. I am nothing without them! As for my diet, I do not miss dairy or meat at all. To stay balanced when being vegan I recommend stop making excuses and comparisons, truly educate yourself, embrace the changes and stay motivated!

What is your daily morning routine?

Kelsey: I start with my skincare routine using Luminance Skincare, listen to music and play with my dog Loki!

Tara: I can honestly say I don’t have an exact routine besides saying a prayer,  brushing my teeth and feeding my dog! Every morning is different with my husband’s job, as well as the amount of traveling I do with the Kat Von D Beauty Artistry Collective. I at some point try to find or make myself an iced coffee with a splash of coconut milk, and eat some sort of cereal or on-the-go vegan coconut cookies from Starbucks! They’re delicious!

You are friends with our guest curator Skully Smith. What’s your favorite thing about her?

Kelsey: I have never met Skully myself, but she is close with my friends. I love that she is a passionate vegan.

Tara: I met Skully through my friend Leah and started following her on social media years ago. When I was becoming interested in veganism, I reached out to her many times with questions. She was always so nice and helpful in her responses. In following Skully and watching her posts about animal cruelty, I found myself inspired to educate myself on the truths. I can honestly say Skully inspired me initially to make the transition from eating meat, to becoming vegetarian. She posted about a documentary called COWSPIRICY and that was truly the start of my road to becoming vegan. I love Skully because she has always been so helpful and her compassion for animals shines – THANK YOU SKULLY!

Behind the Brands: Kat Von D Beauty

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Image / ClearlyVeg.com – LAIKA Magazine – melissjs

She is known as a famed tattoo artist, but Kat Von D changed the game with her vegan and cruelty-free makeup line, Kat Von D Beauty. Her most popular Everlasting Liquid Lipstick is a favorite with makeup artists, celebrities, bloggers and influencers, and makeup lovers everywhere. We are so excited to feature the shade Lovecraft in our June/July box – in addition to being vegan and cruelty-free, we were thrilled to discover the new formulation of the lipstick is also toxin-free!

We had the chance to chat with Kat about what inspired her to go vegan and what she loves about her BFF (and our guest curator!) Skully Smith

What inspired you to go vegan?
After watching the documentary, Forks Over Knives, the connection between what we put in our bodies and our health really hit home with me.  I had been a vegetarian for years prior to watching that film, but after that, I dropped eggs and dairy right away and have never looked back. But it wasn’t until I learned about the thousands of ways we exploit animals on a daily basis, that I really became vegan for reasons outside myself.  I encourage everyone to watch the documentary, Earthlings, to really get a grasp on what we as human beings are doing to the animals and to the environment.

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Image / Instagram thekatvond

What made you decide to re-formulate your Kat Von D Beauty line to be vegan and cruelty-free?

When I first created KvD Beauty ten years ago, I was not vegan at that time. Hell, I wasn’t even sober yet! So it was only natural that the more I learned about veganism, the more I needed the ingredients in my beauty products to align with my morals. And yes, it took a lot of work, a bit of money and patience, but it was well worth it!

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Image / LAIKA Magazine – melissjs

We love that you support Farm Sanctuary like we do! What is it like volunteering at their sanctuaries?

Volunteering at Farm Sanctuary is truly a selfish act for me, considering how much joy it brings me. Being able to spend time with these lucky animals who have survived the tortures of factory farming and animal abuse gives me a certain amount of hope. As an animal activist, I find it vital to be able to see the other side of the harsh truth out there – and it’s a perfect place for people like me, who somehow became so disconnected with the human and non-human animal connection.

What is your favorite vegan restaurant?

Crossroads in Los Angeles.  Hands down.  I could eat there forever and die happy.

Three words to describe yourself?

Trying my best.

How do you stay balanced in your life?

Hm. I wish I truly knew balance, but in all honesty I think its my instability that makes it possible for me to do so much.  I think being as hyper sensitive and obsessively passionate about creativity makes it extremely difficult to balance relationships and socializing in general. I tend to be the happiest in my solitude.

What is your daily morning routine?

My daily routine varies depending on what projects I’m working on or my travel schedule.  But for the most part I wake up quite early, cuddle cats in bed before working out and breakfast, and then dive straight into whatever the day may offer.

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Image / Skully Smith

You are friends with our guest curator Skully Smith, what’s your favorite thing about her?

I love Skully for many reasons – but one of the things I admire the most is her ability to be a modern day representation of a vegan.  No offense to the stereotypical vegan out there who likes to eat granola and wear hemp Birkenstocks, but I myself, am a modern vegan. And I think its important to show the world that standing up for animals doesn’t mean sacrificing ones personal style, and Skully makes being vegan sexy as fuck.

Guest Editor: Fitness and Style Guru Skully Smith

Meet Skully. Photo: @skullysmith Instagram

We’ve been at this for a while, so trust us when we say that our next LOVE GOODLY guest editor is Balance Incarnate. Pairing pin-up girl flair with just the right amount of edge, fashion and fitness guru Skully Smith is a dark daydream come true. Yet she also has one of the brightest and warmest hearts, with a particular soft spot for animals, and this combo of light and dark makes her at once approachable and ethereal. Here she shares with us her fitness routine, tried and tested energy boosts, vegan fashion, and motivation tips to keep your Summer mind and body ready all year-round.

A new take on “Corpse Pose” Photo: @skullysmith Instagram

Best advice you have for people starting out on their fitness journey
START TODAY! It’s so easy to get caught up in the, “I’ll start next week,” excuse – and then next week turns into next month, and so on! Excuses are the devil on your shoulder telling you that you don’t need to workout, when you know you do. You will ALWAYS feel such satisfaction for pushing through your barriers. As someone who used to loathe working out, I know how hard it can be to find a workout that you like and then actually stick to it! Fortunately I found a program that I absolutely LOVE, and I have been doing it for almost a year now. The best part is that its ONLY 30 minutes a day, a different workout each day of the week, and I get to do it in the comfort and privacy of my own home! If you want to learn more about the workout plan, send me an email and I will share all the details! [email protected]

What always gives you an energy boost? No day starts without a cup of coffee in bed first thing in the morning! Once I have my coffee, water, and B12 spray, then I can face my workout! Once I finish my workout, I ALWAYS have my vegan chocolate Shakeology smoothie! It’s the perfect post-workout protein, pre-probiotic, nutrient dense shake that tastes like dessert.

Skip the pills: B-12 Spray is a quick and easy way to make sure you’re getting enough of this important vitamin! Find some at LOVEGOODLY.COM

What do you look for in vegan fashion? I’ve always been really into fashion and I’m super picky about what I wear. I’ve always had my own sense of style, and that hasn’t changed since I became vegan. I still wear all the same things I wore before, but cruelty free versions! That includes all my makeup and skincare! It’s so easy to shop cruelty free and vegan now that so many companies understand it’s an important issue for a lot of consumers. I think it’s important to stay true to who you are, and being vegan shouldn’t mean that you have to forfeit looking good! There are so many brands out now who are making awesome vegan clothing and shoes, so it’s not hard to look stylish and still stay true to your vegan ethics.

My super talented husband and I started a little t-shirt company called Modern Compassion. Our goal is to cater to our vegan friends who want to rep the lifestyle and look cool while doing it! As business grows, we plan to make donations to support our favorite sanctuaries and organizations so we can give back to the people who are making a big difference in the lives of animals. We plan to expand on the brand in the near future. Shout out to everyone who has purchased from us! We thank you!

Snag this shirt at Skully and Dan Smith’s shop Modern Compassion! Photo: @skullysmith Instagram

Most adorable animal encounter? My most adorable animal encounter is probably the bond I have with my cat Ashes. He’s a big, fluffy, 20lb ball of pure love that likes to sleep on my head every night. I’ve had pets my whole life, but he and I have a special bond that melts my heart. He’s really a Momma’s boy and is super attached to me. My husband and I rescued him, and his adorable sister Veil, when they were babies from The Rescue Train about 7 years ago. Adopt, don’t shop!

Ashes, Ashes, we all fall down (from swooning)! Photo: @skullysmith Instagram

One easy change people can make and see results? Consistency. In your workout, in your diet, in your ethics- you must be consistent. That will give you the change you wish to see. When you are consistent, people are motivated by your dedication and know that its not just a trend or something you’re following for the moment, and they realize that if you can do it, so can they. Consistency is key!

What motivates you in life? Realizing that you can make a difference. I don’t have the biggest following compared to some, but I have a decent enough following to know that my reach is wide, and important. When you have a platform to send a message, I think it’s important to put out a positive one. I just want people to be aware of the devastation that’s happening to our planet due to animal agriculture, the thousands of animals who are being held down and tested on for your makeup, body care, and cleaning products. The torturous life of a factory farm animal until their slaughter. The animals who are skinned alive for your coat. We can all make lifestyle changes that stop supporting this inhumane and destructive cycle. There are far better and sustainable ways to live life, you just have to have the desire and heart to be part of the change!

Thank you LOVE GOODLY for choosing me to be guest editor this month, and for all the goodies you have supplied me with to share with my followers! It’s companies like you that help show the world all the amazing cruelty-free alternatives we have!
xoxo

Skully