Tag Archives: vegan makeup

Behind the Brand Part 2: Kat Von D Beauty

To learn more about Kat Von D Beauty, we asked some insiders: Tara Buenrostro and Kelseyanna Fitzpatrick, two incredible vegan makeup artists who are a part of Kat Von D’s Artistry Collective. They chatted about working with Kat, Farm Sanctuary, and our June/July guest curator Skully Smith.

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Instagram kelseyannaf / Image by Kat Von D

What inspired you to go vegan?

Kelsey: The day that changed my life forever was at Circle V, a vegan festival in LA, sitting on the ground listening to Gene Bauer (Farm Sanctuary), Kat Von D and Nathan Runkle (Mercy For Animals) speak about veganism. They are such powerful and positive vegan role models. They spoke to what was in my heart and made me feel like I CAN DO THIS, for the animals, the planet, and myself. My favorite quotes that motivate me every day are from Kat “Doing our best is the least we can do” and Mercy For Animals “Do what is right. Not what is easy”.

Tara: I can list a million reasons why going vegan is the most beneficial thing you can do for yourself, animals and the planet. In the beginning, making the transition myself was not easy. I was turning a blind-eye to the truths behind animal exploitation as well as consuming animal products. When I first became vegetarian, I made that decision because of my love for animals. I was vegetarian for about 2 years and eventually started feeling guilty about dairy and leather goods. One day I finally took the plunge and gathered the courage to keep my eyes open during Earthlings, a documentary that was rumored to be graphic but would be the necessary truth I needed to convert to veganism. The reality of what animals go through for fashion, entertainment, food and scientific research and how WE, the consumer, take a life that is not ours to take is and was absolutely heartbreaking. My friend, Kat Von D told me one time that, ‘Every dollar is a vote’ that has stuck with me every time I’m put in a situation that exploits animals. I’m proud to say that those things no longer have my vote, nor hold my interest. It’s true that every “dollar” counts, because every dollar not spent on those things saves lives. People always talk about how hard it would be for them to go vegan, and I used to be able to relate to that statement. But if they could open their eyes to the truth, they would see veganism as I do: “Vegan, that sh*t’s easy!”

Recommended Documentaries: Earthlings, Forks Over Knives, Cowspiracy

 

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Tara Buenrostro / Instagram juscallmetara

What made Kat decide to reformulate the Kat Von D Beauty line to be vegan and cruelty-free?

 

Kelsey: Kat Von D Beauty has always been cruelty-free. Kat has been a passionate animal lover her whole life. She was not vegan when she started the line, but once she became vegan, she didn’t feel right producing non-vegan products. This inspired the reformulation, which Kat has worked so hard on! I agree when she says that true cruelty-free beauty is vegan.

Tara: Kat Von D Beauty was, is and has always been cruelty-free! Any and ALL Kat Von D Beauty products will never be tested on animals. The only way Kat will ever test products, is on herself! When Kat first created Kat Von D Beauty 10 years ago the line wasn’t completely vegan, nor was she. When Kat became vegan she wanted to practice what she preached and prove to the world that high quality products don’t need animal products. Even if it takes longer or costs more to find replacements, she would not stop until her line was is completely vegan. It’s inspiring to not only see Kat evolve and make changes to better the environment and save animals on a personal level, but also in her makeup line! It’s like the two are growing together. Being able to work for a brand that represents what CRUELTY-FREE is so rewarding.

We love that you support Farm Sanctuary like we do! What is it like volunteering at their sanctuaries?

 

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Image / Instagram kelseyannaf

Kelsey: I love Farm Sanctuary so much, I wish I could be there every week! The animals melt my heart. They are so sweet and the staff is so dedicated to them. We spend time playing but also work hard cleaning their barns, laying new hay, and helping rebuild the sanctuary. I learned about where each animal came from, their personalities, and the horrors of the animal agriculture industry. Although it is heartbreaking, their ability to forgive and love humans gives me the strength to stick up for them!

 

Tara: Volunteering at Farm Sanctuary was one of the most inspiring days of my life. Not just because of the animals, but because of the people who take the time out of their lives to save another. Loving these animals is so rewarding. The way these animals look at you will melt any heart.

What is your favorite vegan restaurant?

Kelsey: In my hometown, Vancouver BC, my favorite is Virtuous Pie (pizza)!

Tara: CROSSROADS in Los Angeles! Holy Mackerel! The first time Kat took me there I couldn’t believe the entire menu was vegan.  It was the best food I had ever tried. The Crossroads Impossible Burger and Kale Salad is mouth-watering and unbelievably delicious!

Three words to describe yourself.

Tara: Compassionate, Hard Working, Creative

How do you stay balanced in your life?

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Image / Instagram kelseyannaf

Kelsey: I wouldn’t say I have a particularly balanced life, but, I try to stay focused on what is really important to me, instead of forced obligations. I give myself breaks, and try to make time for a few people I love.

Tara: My husband, my dog, and COFFEE keep my feet on the ground. I am nothing without them! As for my diet, I do not miss dairy or meat at all. To stay balanced when being vegan I recommend stop making excuses and comparisons, truly educate yourself, embrace the changes and stay motivated!

What is your daily morning routine?

Kelsey: I start with my skincare routine using Luminance Skincare, listen to music and play with my dog Loki!

Tara: I can honestly say I don’t have an exact routine besides saying a prayer,  brushing my teeth and feeding my dog! Every morning is different with my husband’s job, as well as the amount of traveling I do with the Kat Von D Beauty Artistry Collective. I at some point try to find or make myself an iced coffee with a splash of coconut milk, and eat some sort of cereal or on-the-go vegan coconut cookies from Starbucks! They’re delicious!

You are friends with our guest curator Skully Smith. What’s your favorite thing about her?

Kelsey: I have never met Skully myself, but she is close with my friends. I love that she is a passionate vegan.

Tara: I met Skully through my friend Leah and started following her on social media years ago. When I was becoming interested in veganism, I reached out to her many times with questions. She was always so nice and helpful in her responses. In following Skully and watching her posts about animal cruelty, I found myself inspired to educate myself on the truths. I can honestly say Skully inspired me initially to make the transition from eating meat, to becoming vegetarian. She posted about a documentary called COWSPIRICY and that was truly the start of my road to becoming vegan. I love Skully because she has always been so helpful and her compassion for animals shines – THANK YOU SKULLY!

Guest Editor: Alexis Farah – Founder of RandomActsofLipstick.com

After nine years in New York City — and beauty editorial gigs at a magazine and website under my belt — I packed up and moved to the West (best) Coast to launch my own brand, RandomActsOfLipstick.com. In my “free” time I love to explore the city by way of paddle board, hiking, biking, and sitting in hours of traffic (just kidding, I don’t actually enjoy the latter but it’s certainly a right of passage for Los Angeles!). I never leave home without the perfect red lipstick and SPF 30+,” Alexis Farah

Find out more about the powerhouse behind RandomActsofLipstick.com after the jump!

What do you do?
 
The beauty of my job is that no two days look alike. As a freelance writer, I create lifestyle content (think beauty, nutrition, and relationships) for websites like Dermstore.comSelf.com,EverydayHealth.com, etc.
 
I also spend quite a bit of time helping brands with social media strategy (if you’re not on Snapchat – stop what you’re doing and sign up now!) and work with beauty companies on different video campaigns. 
 

My passion project — and hopefully my full-time job one day — is my spanking new site, RandomActsOfLipstick.com. On the website I curate content that combines beauty + giving back and even have a shopping experience for users to help support a cause close to my heart, New Alternatives for Children (http://nackidscan.org/home/index.php), while also scoring an adorable classic-meets-glam tote with the RAOL logo.

 
Why did you start your blog?
 

Because I’ve been in the beauty industry for so long (and am still stimulated by it 10 years later…), I knew I wanted to start my own beauty-related company. The challenge was how to differentiate it from everything else that was out there. A friend suggested I narrow down the topics that moved me the most, which lead me to focus on beauty brands and influencers who also have a socially conscious mission (like you, Love Goodly!). I’ve spent much of my life supporting nonprofits in both New York and Los Angeles so fusing the two into one online destination made perfect sense. 

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[One of Alexis’s LOVE GOODLY faves? S.W. Basics gentle, non-drying cleanser that contains no alcohol. Next to cleaning your face with water, this is as simple as it gets! Cleanser, $22.00]

 
What’s the best part about your job? 
 
Raising awareness about the beauty brands or influencers doing really cool things to make the world a better place. It’s refreshing to uncover the ones that care about more than just the bottom line. 
 
What’s the most challenging aspect of your job?
 
The most challenging part of my job is trying to juggle all the freelance and consulting work with keeping Random Acts of Lipstick up to date while also brainstorming new ways to reach bigger audiences. But nothing motivates me to post more than wanting readers to know about these brands (which they may already know and love), who are leading the charge as activists. 
 
What’s the most under-rated thing about LA? 
 

Daybreaker dance parties (http://www.daybreaker.com), which have recently landed in LA. They’re basically 6 am yoga classes followed by sober dance parties that take place during the week. They’ve gotten some pretty decent DJs too! I’ve been several times with my friend Alexis Wolfer of TheBeautyBean.com and we agree that it’s one of the best (and most energizing) ways to start the day. 

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 [Be stylish and make a statement at those Daybreak Dance Parties in this limited edition Vaute Couture tank designed exclusively for LOVE GOODLY. The best part? 100% of the proceeds go to our partners at Farm Sanctuary! Special Edition Tank, $29.95]

 

Why do you love LOVE GOODLY?
 
Love Goodly takes the guesswork out of finding safe and healthy products. It’s a relief to know that whatever I’m getting in my monthly box or ordering straight from the site has already been vetted for eco-quality by Katie and Justine. Plus, like me, the brand is committed to using their voice and influence to raise awareness for causes they feel strongly about like Farm Sanctuary and Cure Cervical Cancer .
Where did you go to college? 
 
I went to Bucknell University. It’s a small liberal arts college in Pennsylvania … in the middle of the corn fields (ha!). But I loved every minute of my time there. 
 
What is your favorite movie? 
 
A League of Our Own. I’ve seen it a couple thousand times and it never gets old. 
 
What’s your favorite restaurant? 
 
In LA, True Foods. In New York, Stanton Social (try the french onion soup dumplings … you’re welcome!).
 
What do you have for breakfast?
Nothing too exciting. Sometimes I have eggs, sometimes I have fruit and oatmeal. But if I’m feeling especially hangry I’ll go straight for chocolate!
 
What’s one beauty tip you can share?
 
Just one? The best way to distribute hairspray through your hair is to spray it in an upside down “U” in the air and then flip your hair through it. It’s my top secret weapon for a perfectly even application.  
 
Coffee or tea?

I love tea. I think I was probably British in a past life …

One of my current favorite teas.
[One of Alexis’s favorite teas: Pukka Vanilla Chai Tea, $6.95]

 
 
One tip to women entrepreneurs? 
 
Accept every invite you can for social gatherings, nonprofit events, and networking nights. You never know who you’re going to meet. People I’ve met at some of the most random gatherings ended up being supremely helpful as I launched RandomActsofLipstick.com.
 
And always have business cards on hand for these occasions. 

Guest Editor: YouTube’s Cruelty-free Beauty Expert, Leticia Costa

You, too, can look this flawless without the big-name products that test on animals. Photo from Instagram: @xoloveleti

You might think you’ve finished Spring Cleaning, but are you sure you haven’t missed a spot in your beauty cabinet? Popular brands and common products could be lurking there that are harmful to your health, the environment, and animals they are tested on. Our May guest editor, YouTube vegan beauty star xoloveleti, is here to help! An expert in all things vegan and cruelty-free, Leti’s combination of integrity, approachability, and on-fleek everything make her YouTube channel and Facebook group a top destination for product reviews and beauty advice. Here she shares with us her three dirty products you need to ditch ASAP, fave resources for vegan veterans and rookies alike (including a must-have checklist!), and all that’s in between.


– First three products in a makeup kit to switch out for cruelty-free ASAP:

I am a firm believer in a balancing act with makeup for those not quite ready to take the fully “green” beauty collection plunge- and going cruelty-free is the perfect opportunity to do just that!

I would definitely start with your foundation, mascara and lipstick. I can get away with wearing just that most days, and there are endless vegan and nontoxic options that can work for anyone! I personally swear by the Illuminare foundation as there are formulas to suit any skin-type as well as great undertones. You can find gorgeous vegocentric lipsticks BY LIPPY GIRL in the LOVE GOODLY shop that add just the right amount of tint and moisture to your lips, as well as the Juice Beauty lash defining mascara (I’m dying to try their new products, including the foundation! You just can’t go wrong with JB).

 
Start your cruelty-free journey off right with a perfectly pink pout! Pictured: Lippy Girl Vegocentric Lipstick in Hot Diggity Yam 


Healthy and ethical beauty is so easy, it’s nothing to bat an eyelash at! But go right ahead with this Juice Beauty Mascara.

– Favorite stops for cruelty-free and vegan info:

I definitely use LogicalHarmony.net as my beauty bible. I do not trust anyone else’s list/certification process more than LH’s! It’s holy grail. The blog is also filled with vegan lists and more. Of course I must shamelessly plug my awesome Facebook group Bunny Lifestyle where like-minded cruelty-free people everywhere join in a positive space to help one another and participate in giveaways, swaps and more. My close friend Katie Petix helps me run it and is a huge reason why it is still alive today.

I also have a 30 days to cruelty-free pdf which you can find on www.LoveLeticia.com that I created after years of experience in becoming cruelty-free and finding a good balance that (hopefully) doesn’t overwhelm others! I definitely plan on doing a shoutout video on my channel YouTube.com/xoLoveLeti soon to showcase more awesome creators!

 

Find Leti on Youtube: https://www.youtube.com/user/xoLoveLeti

– Something you always run out of: 

I’m going to answer with what I am always SCARED to run out of that I repurchase the most, which is my brow pencil. I am scared to leave the house without having my Anastasia Brow Wiz ready to give my face some life. As a child of the 90s, I suffered through the unfortunate overpluckyourbrowsaritis syndrome, and my sparse (already light) brows now suffer for it. Thanks to the pencil it now takes me seconds to create the brows I’ve always dreamed of, and I love having fun trying out different shapes & techniques!

– Lately you’re always:

Hungry.

I’m hungry right now. Seriously. I’m going through an awkward stage of moving out, where a kitchen isn’t easily accessible and a few lunches have consisted of french fries and pickles (no, I’m not pregnant!). I can’t even begin to talk about how much the Purely Elizabeth muesli in my previous LOVE GOODLY box saved my life. It was so, and I mean SO yummy and nutritious but low maintenance.

 

– Your morning routine in four words:

Minimalistic, refreshing, reflective, and……… coffee (I’m just not a morning person).

 
Refresh your own mornings with a light facial cleanser, like Blissoma Fresh Mild Rice Facial Cleanser!

– Guilty pleasure you’ll never give up:

Gilmore Girls, Britney Spears, and those OHMYGODYES vegan dark truffles from Nicobella LOVE GOODLY blessed me with. Oh. My. Glob.

 

– I’m in love with:

My rescued cat Waffle, snapchat, liquid lipsticks, great thrift scores (I officially sound like a hipster but LET ME LIVE MY BASIC LIFE OK), and… VEGAN DARK TRUFFLES! Oh and LOVE GOODLY, of course 😉 No, seriously. I love LOVE GOODLY.